🎯 Google Ads Management

You're Paying for Clicks.
Not Enough of Them Become Calls.

Most service businesses running Google Ads are bleeding budget on the wrong keywords, sending traffic to pages that don't convert, and have no idea which campaigns are actually generating revenue. That's not a Google Ads problem — it's a strategy and infrastructure problem.

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SOUND FAMILIAR?

Why Most Google Ads Campaigns Underperform

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Broad Match Burning Budget

Without tight keyword control and an active negative keyword list, you're paying for searches that will never become customers.

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Traffic Sent to the Homepage

Your homepage wasn't built to convert paid traffic. Sending ads there is one of the most common — and costly — mistakes in local service advertising.

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No Real Conversion Tracking

If you're not tracking calls and form submissions back to the keyword that triggered them, you're flying blind on every optimization decision.

WHAT WE DO

Google Ads Built for Lead Generation — Not Vanity Metrics

Every campaign we run is built around one outcome: qualified calls and form submissions. CPL is the number we optimize. Everything else is secondary.

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Manual CPC — You Own the Account

We run Manual CPC campaigns with full transparency. No Performance Max, no black-box automation. The account is yours — we manage the strategy, keywords, bids, and copy.

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Keyword Strategy & Negative Lists

We build and maintain tightly controlled keyword lists targeting high-intent service searches in your area. Weekly negative keyword reviews protect your budget from wasted spend.

⭐

Local Service Ads (LSAs)

For eligible verticals — HVAC, plumbing, legal, and more — LSAs are a priority. Google Guaranteed badge, pay-per-lead pricing, and top-of-page placement.

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Ongoing Optimization & Reporting

Monthly reporting covers CPL, lead volume, search term performance, and budget pacing. Quarterly reviews reset strategy based on what's working.

25%

Management fee of ad spend

$250

Monthly minimum

100%

Lead attribution on every call

30s

Call qualifier via CallRail

ONE REQUIREMENT

Foundation First. Always.

Google Ads management requires an active BluPrint Foundation subscription. We don't run paid ads without tracking infrastructure in place — that's not a rule we bend. Without CallRail, GA4, and proper conversion tracking, there's no way to prove ROI or optimize intelligently.

Learn About BluPrint Foundation →

Ready to Stop Guessing on Google Ads?

We'll audit your current campaigns and show you exactly where leads are being lost.