Callblu
🚀 02 — BluPrint Growth
The Lead Generation Layer.
Built to Convert.
Google Ads, Local Service Ads, and landing pages built on Foundation infrastructure—targeting high-intent buyers in your service area and converting them at 8–15%.
25%
of ad spend
$250/mo
minimum management fee
WHAT IS INCLUDED
Lead Generation, End to End.
Growth sits on top of Foundation. Every campaign, every landing page, every lead—tracked and attributed back to spend.
🎯
Google Ads Management
Manual CPC campaigns targeting high-intent service searches in your area. You own the account. We own the strategy, execution, and ongoing optimization.
⭐
Local Service Ads
LSAs are prioritized for eligible verticals. Pay-per-lead, Google-guaranteed placement, and direct call routing.
⚡
High-Converting Landing Pages
Built in Unbounce. Mobile-first, no navigation, one clear CTA, and a target conversion rate of 8–15%.
🔎
AI Search Term Analysis
Search-term reviews identify converting queries, expand useful match types, and build negative keyword lists that protect your budget.
📊
Performance Reporting
Cost per lead, lead volume, campaign breakdown, and keyword performance through Agency Analytics.
🧪
Ongoing Testing
Landing-page and ad-copy testing, with CPL targets set by vertical and actively managed over time.
THE PLAYBOOK
14 Rules Every Landing Page Follows
The CallBlu Conversion Playbook is the baseline for every landing page we build. Target: 8–15%+ conversion rate versus the 2–4% industry average.
01
Message Match
Headline mirrors the ad, including keyword, location, and service.
02
Specific Value Proposition
Numbers, proof, and genuine differentiators instead of generic claims.
03
CTA at Every Scroll Depth
Call and form actions remain available throughout the page.
04
Real Urgency Only
Seasonal demand, availability limits, and scheduling pressure—never fake countdowns.
05
No Exit Doors
Two actions only: call or submit the form.
06
Mobile First
Click-to-call, large tap targets, and fast loading for mobile traffic.
07
Short Forms
Name, phone, and essential service details only.
08
Local Relevance
Primary city in the headline, surrounding areas listed, and local proof throughout.
PRICING
Simple. Transparent. Performance-Aligned.
Growth is priced as a percentage of ad spend, so our incentives stay aligned with yours.
25%
Ad Management Fee
25% of monthly ad spend.
$250
Minimum Fee
$250 per month minimum management fee.
$500+
Landing Page Build
One-time build fee depending on scope.
✓
Platforms
Google Ads, LSAs, Microsoft/Bing, and Facebook/Meta.
Requires BluPrint Foundation. Paid ads do not run without tracking infrastructure in place.
Ready to Generate Leads?
We’ll audit your ad accounts, landing pages, and tracking setup—and show you where leads are being lost.