Callblu
Services
Every Service,
Built Around Leads.
CallBlu offers the full stack — from tracking infrastructure to paid ads to websites. Every service is a component of BluPrintOS, not a standalone offering.
01
Paid Advertising
Google Ads, Local Service Ads, Microsoft/Bing, and Facebook/Meta — managed as part of BluPrint Growth. Requires Foundation.
25% of ad spend$250/mo minimum
Google Search Ads
Manual CPC campaigns targeting high-intent service searches. You own the account. No Performance Max — we run what actually converts.
Local Service Ads (LSAs)
Pay-per-lead Google placements for eligible verticals. Google Guaranteed badge, direct call routing, and built-in credibility signals.
Microsoft / Bing Ads
Lower CPCs, less competition, and an audience that converts in home services and legal verticals. Run alongside Google for incremental lead volume.
Facebook / Meta Ads
Demand generation and retargeting for services with longer purchase cycles or higher job values. Recommended only when it makes sense.
02
Local SEO & GBP
Google Business Profile management, citation cleanup, and local rank tracking — included in BluPrint Foundation.
Included in Foundation$1,000/mo
Google Business Profile Management
Regular posts, photo uploads, review monitoring, Q&A management, and profile optimization that keeps you ranked in the local map pack.
BrightLocal Listings Management
Citation building and suppression across 50+ directories. Consistent NAP data is a foundational ranking signal.
Local Rank Tracking
Weekly rank tracking via Agency Analytics for target keywords in your service area. Track progress, identify gaps, and prove organic ROI over time.
03
Landing Pages
Built in Unbounce. Mobile-first. Required for all paid ad campaigns. Your website homepage is not a landing page.
$500+one-time build fee
Unbounce Platform
All landing pages built and hosted in Unbounce. Fast, mobile-optimized, and built for A/B testing without touching your main website.
14-Rule Conversion Playbook
Every page follows the CallBlu conversion framework — message match, no navigation, hero form, trust compression, and specific CTAs. Target: 8–15% conversion rate.
Mobile-First by Default
70%+ of your traffic is on mobile. Every page is built for thumb-friendly CTAs, click-to-call, and sub-2-second load times.
CallRail & GA4 Integration
Every landing page is wired to CallRail and GA4 on build. No lead escapes untracked.
04
Website Services
WordPress builds, hosting, and maintenance. Supporting services under BluPrintOS — not standalone projects.
$220/mohosting & maintenance
WordPress Builds
Custom WordPress builds scoped per project. Built to convert, not just look good — with Gravity Forms, GA4, and CallRail integrated.
Hosting & Maintenance
$220/month covers managed WordPress hosting, plugin updates, security monitoring, backups, and uptime management.
Out-of-Scope Work
Custom development, redesigns, and one-off additions outside the maintenance scope are billed at $125/hour.
05
Reporting & Analytics
Monthly and quarterly reporting through Agency Analytics. Included in every Foundation package.
Included in Foundation
Agency Analytics Dashboards
Standardized dashboards for rank tracking, GA4, paid ads, Gravity Forms, and overall Foundation performance.
Quarterly Reviews
Formal quarterly performance reports covering CPL, lead volume, campaign performance, SEO progress, and next-step recommendations.
CallRail Call Recording Review
Monthly review of call recordings to validate lead quality, identify missed opportunities, and surface optimization patterns.
PRICING SUMMARY
Everything in One Place.
Service
Type
Price
BluPrint Foundation
Monthly
$1,000/mo
Ad Management (Growth)
Monthly
25% of spend / $250 min
Landing Page Build
One-Time
$500+
BluPrintOS Launch Fee
One-Time
$1,500–$7,500+
Website Build (WordPress)
One-Time
Scoped per project
Hosting & Maintenance
Monthly
$220/mo
Out-of-Scope Work
Hourly
$125/hr
BluPrint Intelligence
Coming Soon
Premium Add-On
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